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Overview

This Privacy Policy describes how Be7 (“we,” “us,” or the “Company”) collects, uses, and discloses personal information from customers and users of our website, agent.be7.com, and services. This Privacy Policy applies to any other websites or platforms that the Company may create in the future (the “Platform”). The purpose of the Platform is to provide information and tools to licensed insurance agents and prospective insurance agents (“Agents”). We also receive information about individuals who are interested in insurance or financial products (“Consumers”) and make such information available to licensed insurance agents who assist individuals with the purchase of the products (“Services”). We may also work with “Lead Vendors” – companies that collect inquiries from Consumers and pass such inquiries to Agents and Company representatives. Lead Vendors must obtain appropriate consent from Consumers to be contacted regarding specific products before providing us with such Consumers’ information. This Privacy Policy uses the term “Personal Information” to describe information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Applicability of HIPAA and GLBA

Since we facilitate the sale of a diverse range of insurance products, our processing of some information on behalf of our agents may fall under another state or federal regulatory framework, like the Health Insurance Portability and Accountability Act (“HIPAA”) and related state laws, or the Gramm-Leach-Bliley Act (“GLBA”) and related state laws. Specifically, we act as a Business Associate (as defined by HIPAA) if we receive client Protected Health Information (“PHI”) from lead vendors or on behalf of a health plan that is a Covered Entity (as defined by HIPAA). In our role as a Business Associate we collect, use, and disclose PHI to provide services for or on behalf of health plans. For more information about how PHI is used and disclosed, please review the applicable health plan’s Notice of Privacy Practices. When we receive client information pertaining to certain insurance or financial products, we may collect non-public personal financial information, which is regulated by GLBA. For more information about how non-public personal financial information is used and disclosed, please review the GLBA Notice provided by the financial institution that issued the clients’ policies or products. This Privacy Policy applies to personal information that is not covered by HIPAA or GLBA.

Information Collected for Texting Program

Any information that we collect when you opt into receiving SMS and MMS text messages from us is used solely for the management of such texting communications program. We do not transfer your consent to be contacted via the texting program to any other entity.

Personal Information We Collect / Sources of Personal Information

The table below details the categories of Personal Information that we may collect or obtain through the operation of the Platform. In addition to the sources listed below, we may collect this information from third-party service providers or vendors, including data analytics providers.

CategoryExamples & SourcesContact InformationConsumers’ and Agents’ name, phone number, and email address, as well as Consumers’ postal address. We may collect this information about Consumers from Lead Vendors, Agents, insurance carriers, data brokers, and agencies. We collect this information about Agents from Agents or marketing organizations in the Agents’ product sale hierarchy.Login CredentialsThis includes username and password* when Agents or Consumers choose to create an account with us.Identification Information*Agents’ National Producer Number and Social Security number. We collect this information from Agents when they begin working with us. Consumers’ driver’s license, Social Security, and/or similar government-issued identification numbers. We collect this information about Consumers provided in the course of discussions with an Agent or representative, which is relevant to the processing of an application for an insurance or financial product.Demographic Information*Consumers’ age, date of birth, marital status, language preference, ethnicity, race, and sex or gender. We collect this information about Consumers when Lead Vendors, insurance carriers, Agents, data brokers, or agencies provide it to us.Health Information*Consumers’ health information provided in the course of discussions with an Agent or representative, which is relevant to the processing of an application for an insurance or financial product. For example, notes about a Consumer may state that the Consumer has diabetes, as is relevant for an application for a life insurance product.Sensory InformationAudio recordings of Consumer conversations with representatives and Agents in connection with inquiries regarding insurance and/or financial products. We may also have access to video snippets of user website activity evidencing consent to be contacted. This information is collected from Lead Vendors, Agents, insurance carriers, and agencies.Commercial InformationWe collect information about the products requested by Consumers, including information entered into insurance and/or financial product applications, as provided by you, a Lead Vendor, Agent, data brokers, insurance carriers, advertising and/or social media networks, or an agency. We also collect information regarding your purchase of insurance and/or financial products, including the type of product purchased and the corresponding carrier.Internet or Other Similar Network ActivityAutomatically collected information on users’ interaction with the Platform. This may include your browsing history (including the site you came from before visiting our website and the site you went to after leaving our website), duration of browsing session, device ID, and IP address. We may also collect this information from advertising networks.Geolocation DataWe collect geolocation, which may include precise geolocation,* from users. We automatically collect this information from you and may also collect this from advertising networks.Educational and Professional InformationWe collect from data brokers Personal Information about Consumers’ educational background, profession, income, product preference, consumer behavior, and asset ownership. This information is used for offline marketing. We also collect this information from Agents when they begin working with us.

Some or all of the types of Personal Information marked with an asterisk (*) may be considered “sensitive” personal information according to some state laws. We may also partner with financial processors or payment vendors to provide services to Agents on the Platform. We do not collect biometric information relating to an individual’s physiological, biological, or behavioral characteristics including an individual’s DNA that can be used with other data to establish an individual’s identity. Your information may be provided to us by your spouse or other family member.

How We Use the Personal Information We Collect

We may use or disclose the Personal Information that we collect for one or more of the following purposes:

Operate the Platform

Communicate with you regarding the Platform

Contact Consumers through our employed agents regarding insurance and/or financial products in which the Consumer expressed interest

Address users’ and Consumers’ inquiries

Process transactions

Tailor the content and information that we may send or display to you

Analyze use of our products and services

Develop new products and services

Comply with legal obligations

Protect our rights, property, and safety or the rights, property, and safety of others

Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers is among the assets transferred.

You hereby consent to such transfers and we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Policy, under the circumstances described in this paragraph.

From time to time, we may contact users via email and mail, for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email or mail from us, you may opt out of such communications by contacting us through the TrustArc portal, the toll-free number, or the email address listed below. We may also contact Agents, Consumers, and other users via text messaging, but only if such individuals opt in to receive text messages and only within the scope of such consent.

How We Share the Personal Information We Collect

We may disclose all categories of Personal Information described above to the third parties listed below for the purpose of facilitating the sale of insurance and/or financial products to individuals who are interested in purchasing such products.

With Our Service Providers. We may share Personal Information about Consumers and Agents with third parties who perform services for us or on our behalf.

With Our Business Partners. This includes our affiliates in the insurance or financial industry, insurance carriers, and any other entities that are involved in the sale of insurance or financial products.

With Law Enforcement or Legal Proceedings. We may share Personal Information to comply with law or assist law enforcement.

With Our Independent Agents and Advisors. Agents and advisors have access to the Personal Information about Consumers that is provided by the Consumers when requesting information regarding insurance and/or financial products.

With Data Analytics and Advertising Providers. Third-party providers may collect Personal Information for targeted advertising.

Cookie Policy

The Platform may use cookies, pixel tags, web beacons, and similar technologies to track and enhance user experience. You may choose to refuse cookies or be alerted when cookies are being sent. Our Platform does not recognize “Do Not Track” signals, but may recognize other opt-out preference signals such as the Global Privacy Control (GPC).

Children Under the Age of 16

The Platform is not intended for children under 16 years of age. We do not knowingly collect Personal Information from children under 16. If we learn we have collected information from a child under 16 without parental consent, we will delete that information.

Your Privacy Rights

You may request access, correction, or deletion of your Personal Information, or opt-out of data sharing or targeted advertising, as allowed by applicable law.

Your Rights – California

This section applies only to California residents under the California Consumer Privacy Act (CCPA). You may exercise the following rights:

Right to Know

Right to Access

Right to Delete

Right to Correct

Right to Opt-Out of Sale or Sharing

Right to Limit Use of Sensitive Personal Information

To exercise any of these rights, click Do Not Sell or Share My Personal Information or contact us via the information below.

Retention of Data

We retain Personal Information as long as necessary to fulfill the purposes outlined in this Privacy Policy, including compliance with legal obligations and contractual requirements.

Data Security

We implement security measures to protect your Personal Information; however, no system is completely secure, and we cannot guarantee absolute protection.

Third-Party Applications and Integrations

Our Platform may use third-party applications or integrations. We disclaim any liability for their privacy practices and encourage users to review their individual privacy policies.

Updates to This Privacy Policy

We may revise this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our Platform.

Contact Information

If you have any questions or comments about this notice, or the ways in which we collect and use your personal information, please do not hesitate to contact us at:

Phone: (860) 317-1324
Email: [email protected]

Postal Address:
Be7
Attn: Privacy Requests
80 Norwich-New London TPKE, Suite 1B
Uncasville, CT 06382

Be7
Be7 makes the families we protect and the families of our agents our number one priority

Social Media:
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Privacy Policy | Terms of Service | Consumer Health Data Privacy Notice | Do Not Sell or Share My Information | Help With My Be7 Website

I also acknowledge that I have read and agree to the Privacy Policy and Terms & Conditions.
If you do not want to share your information, please click on Do Not Sell or Share My Information for more details.